IN-STORE EXPERIENCE DESIGN
The architecture of retail success
Premium and luxury brands need being fuelled by the appropriate in-store experience. And this experience is also a must to power the commercial mechanics that will drive long term revenue.
Whether you want to enhance your client journey, enrich part of your client experience with meaning and emotions, or redesign it from scratch, we can lead you through the process by :
mapping the client needs and their intersections with your brand purpose and values
formulating the experiential promise and identifying the key moments of truth and corresponding emotions in the client journey
identifying the potential digital needs
creating the nudges to maximise the success of the desired experience
preparing the brief for all needed creative assets
anticipate the change management and help you lead and monitor the transformation among your teams
set-up the tools to ensure reliable delivery of the designed experience on the long term
RETAIL PERFORMANCE & OPERATIONS
Success from behind the scene
Many founders have experienced this: the success of the first store, in the hands of the founding team, is often manageable. However, scaling and guaranteeing the same quality of operations when the network expands is a severe challenge. Moreover, so is the objective of increasing profits through optimized operations.
This challenge requires a shared definition of performance translated into operational KPIs then processes and systems for the store management and operations.
We can help you :
defining the retail performance for your network
aligning KPIs and targets for the staff
creating the tools to measure and the dashboards to follow the performance
designing the processes to trigger appropriate business actions to reach your goals
creating agendas to ensure regular activation of the retail performance levers such as morning brief, staff touch base, client activations...
PEOPLE MOTIVATION & DEVELOPMENT
The keystone of retail success
The skills, know-how, mindset, and motivation of the retail and office staff can have an exponential effect on the performance of the stores.
Whether you wish to improve the quality of the client relationship, the delivery of the client experience, the attractiveness of the stores or the performance of the retail operations, investing on people will be worth it.
We can help you with this by :
co-designing your people development and motivation strategy: strategic skills, job descriptions, development plans with training and coaching, motivation schemes including monetary and non-monetary incentives
structuring a program for retail culture infusion targeted at office staff, to support the acquisition of the right mindset for the success of a physical store network
Technology with a purpose
Technology is currently proving that it has the potential to solve an amazing amount of pain points of the contemporary customer and to create new standards of experience and performance in retail.
Still, it is easy to get lured by the charms of phygital. Our methodology will ensure that technology always comes as the answer to an actual need, not as a gimmick.
We can provide you with a selection of purposeful innovations for the specific needs of your stores, and guide you through all the steps of the integration: inspiration, ideation, design, development, testing, and implementation.